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FeetOnTheStreet.

How we grow brands

From first listing to national scale.

FOTS grows brands through a repeatable six-step journey and the FOTS Growth Method. We work out where your brand is now, what's blocking the next stage, and which growth engines remove that block.

The growth journey.

  1. 01

    DISCOVER

    Understand the market.

  2. 02

    PLAN

    Build the route to market.

  3. 03

    LAUNCH

    Get the product into the right places.

  4. 04

    ACTIVATE

    Put the brand in front of consumers.

  5. 05

    GROW

    Build distribution and sales.

  6. 06

    SCALE

    Expand into new channels, territories and opportunities.

Wherever your brand is on the journey, FOTS can help you take the next step.

The FOTS Growth Method.

  1. 01

    UNDERSTAND

    Know your market.

  2. 02

    CONNECT

    Get in front of the people who matter.

  3. 03

    ACTIVATE

    Put your brand into the real world.

  4. 04

    CONVERT

    Turn attention into distribution and sales.

  5. 05

    SCALE

    Build on what's working.

GROW

Get into more stores. Open new accounts.

ACTIVATE

Put your product into people's hands.

UNDERSTAND

Know what's happening on the ground.

PEOPLE

Build the teams that execute growth.

Where are you on the journey?

  • Start-ups & emerging brands

    You need distribution, visibility and your first serious retail relationships. FOTS can help you build the foundations.

  • Growing brands

    You've proven the product. Now you need to scale. FOTS can help you acquire retailers, build sales and expand distribution.

  • Established brands

    You need incremental growth, better execution and deeper market intelligence. FOTS can give your existing team the people and infrastructure to accelerate.

  • Global brands entering the UK

    You need local knowledge, local relationships and local execution. FOTS can become your UK commercial extension.

Or start from your objective

Frequently asked questions.

What is the FOTS Growth Method?
A five-stage framework we apply to every brand programme: understand the market, connect with the people who matter, activate in the real world, convert attention into distribution and sales, then scale what works.
Do we have to start at the beginning?
No. We start wherever your brand actually is, whether that's pre-listing or scaling established distribution.
How long does a growth programme run?
Short campaigns prove the model in weeks. Distribution building is usually an ongoing programme.
How do you measure success?
Commercial outcomes: accounts opened, stores visited, orders placed, cases sold, and rate of sale in store.

Ready to take the next step?

Tell us where your brand is now and we'll tell you what we'd do first.

Let's talk
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