ACTIVATE — OOH
Out of home activity that works with what happens on the ground
Out of home puts your brand in the physical places consumers move through. FOTS aligns that visibility with the streets, stores and events where our teams are already working, so awareness and availability happen in the same postcode.
The problem we solve.
Out of home bought in isolation builds awareness in places where the product is not stocked and nothing else is happening, so it never converts.
How ooh works with FOTS.
- 01
Map the geography
Where your stockists are, where your consumer is and where activity is already planned.
- 02
Concentrate the effort
Visibility, sampling and retail activity stacked in the same areas at the same time.
- 03
Measure locally
Rate of sale in the covered area compared with comparable areas that were not.
What you get
- Location and geography planning
- Coordination with sampling and retail activity
- Street-level visibility management
- Photographic verification of placement
- Area performance reporting
Where we deliver it
- High streets and retail parks
- Transport corridors
- Gyms and leisure venues
- Universities
How we measure it.
Every campaign reports against the numbers a commercial team actually uses.
- Locations covered
- Stockists inside coverage
- Consumers engaged locally
- Rate of sale change in area
Proof.
Neutonic — Taking a fast-growing drinks brand into London retail.
- 3,000+
- stores visited
- 2,049
- samples delivered
- 678
- orders
- 6,114
- cases sold
How does out of home help distribution?
It makes the brand familiar in the areas where retailers stock it, which supports both shopper conversion and the retailer conversation.
Should out of home run alone?
Rarely. It performs best stacked with sampling, activation and stockist coverage in the same area.
Works well with
If your objective is
Frequently asked questions.
- Does FOTS buy media?
- We plan and coordinate street-level activity and work alongside your media buyer; we are not a paid-media agency.
- Can activity be city by city?
- Yes, and concentrating on one city at a time usually produces clearer results.
- How is placement verified?
- Photographically, location by location.
Talk to us about ooh.
Tell us your objective and we'll tell you what we'd do first.