GROW — Telesales
Telesales that keeps accounts ordering between visits
Telesales keeps distribution working between physical visits: reordering existing accounts, qualifying prospects for the field team and following up on samples. FOTS runs it as part of the sales operation rather than as a cold-calling exercise.
The problem we solve.
Field visits are expensive, so gaps open between them. Accounts drift, reorders slip, and warm leads from sampling or events go cold before anyone follows up.
How telesales works with FOTS.
- 01
Segment the list
Existing accounts, lapsed accounts and prospects, each with a different call purpose.
- 02
Call with a reason
Reorders, promotional offers, sample follow-ups and appointment setting for the field team.
- 03
Feed the field
Qualified opportunities routed to the reps who will be in that area next.
What you get
- Segmented call list
- Reorder and retention calling
- Lapsed account reactivation
- Appointment setting for field visits
- Call-level reporting and pipeline
Where we deliver it
- Independent retail
- Convenience
- Wholesale
- HORECA
How we measure it.
Every campaign reports against the numbers a commercial team actually uses.
- Calls made
- Accounts contacted
- Reorders placed
- Appointments set
- Lapsed accounts reactivated
Proof.
Vita Coco — Driving distribution and retailer acquisition.
- 6,000+
- stores visited
- 3,918
- decision-makers engaged
- 736
- new accounts
- 3,687
- cases sold
Is telesales still effective in retail?
For reordering and account maintenance, yes. It works best supporting a field team rather than replacing one.
Does FOTS cold call?
We prioritise warm activity — existing, lapsed and sampled accounts — because it converts far better.
Works well with
If your objective is
Frequently asked questions.
- Can telesales run without field sales?
- It can, but new listings in retail are still won face to face. Telesales protects and extends what the field team opens.
- Whose CRM is used?
- Yours if you have one, otherwise we report through our own structure.
- How is performance measured?
- Contacts, reorders, reactivations and appointments set, reported by segment.
Talk to us about telesales.
Tell us your objective and we'll tell you what we'd do first.