UNDERSTAND — Competitor Intelligence
Competitor intelligence from the shelf, not the internet
Competitor intelligence tells you what rival brands are actually doing in store: where they are stocked, what they charge, how they promote and how much shelf they hold. FOTS captures it store by store with photographs, so decisions rest on current ground truth.
The problem we solve.
Competitor assumptions age fast. Brands plan pricing and promotions against last year's picture, or against a national average that does not match their target channel.
How competitor intelligence works with FOTS.
- 01
Define the set
The competitors, channels and regions that actually affect your decisions.
- 02
Capture in store
Distribution, facings, pricing, promotional mechanics and new launches, photographed.
- 03
Report the implications
What it means for your price, your promotion plan and where to target next.
What you get
- Competitor set and store sample
- Distribution and share of shelf data
- Pricing and promotional capture
- New launch and pack change alerts
- Reporting with photographic evidence
Where we deliver it
- Independent retail
- Convenience
- Multiple grocery
- Specialist retail
- HORECA
How we measure it.
Every campaign reports against the numbers a commercial team actually uses.
- Stores covered
- Competitor distribution
- Share of shelf
- Price positions
- Promotional frequency
Proof.
Jack Link's — Building distribution and driving sales across independent retail.
- 15,000+
- stores visited
- 10,802
- decision-makers engaged
- 3,996
- orders generated
- 21,978
- cases sold
What competitor data can be collected in store?
Distribution, facings, share of shelf, price, promotional mechanics, siting and new launches — all verifiable with photographs.
How often should it be tracked?
Ahead of pricing or promotional decisions, and periodically in contested categories where the fixture changes often.
Works well with
If your objective is
Frequently asked questions.
- Is this different from a retail audit?
- It uses the same fieldwork discipline, pointed at competitors rather than your own execution. The two are often run together.
- Can you track online pricing too?
- Our strength is physical retail; online capture can be added where it informs the same decision.
- How quickly can we get a picture?
- A single city or channel is fast; national samples take longer to field.
Talk to us about competitor intelligence.
Tell us your objective and we'll tell you what we'd do first.