ACTIVATE — Experiential
Experiential marketing that people remember and retailers notice
Experiential marketing is brand experience in the real world: activations, events and moments that consumers take part in rather than scroll past. FOTS designs the idea around a commercial objective, staffs and delivers it nationwide, and measures it on reach, trial and the sales it supports.
The problem we solve.
Plenty of activations look good and change nothing. Without a link to distribution, a clear call to action and honest measurement, experiential becomes an expense with no commercial story behind it.
How experiential works with FOTS.
- 01
Start from the objective
Trial, awareness in a specific city, retailer visibility or content — we design against the outcome, not the format.
- 02
Build the concept
A simple, repeatable idea that works at street level, in store or at an event, and stands up on camera.
- 03
Deliver nationally
Kit, logistics, permissions and briefed teams, run consistently across every location and date.
- 04
Prove the value
Reach, engagement, trial, content captured and the sales impact in supported stockists.
What you get
- Activation concept and mechanic
- Location plan, permissions and logistics
- Kit, build and branding
- Briefed brand ambassadors and team leaders
- Content capture for owned and social channels
- Campaign report against the agreed objective
Where we deliver it
- Street and public space
- Retail and front of store
- Events and festivals
- Sport, fitness and lifestyle venues
- Universities and workplaces
How we measure it.
Every campaign reports against the numbers a commercial team actually uses.
- Consumers engaged
- Samples or trials delivered
- Content assets captured
- Locations and dates delivered
- Sales impact in supported stores
Proof.
Neutonic — Taking a fast-growing drinks brand into London retail.
- 3,000+
- stores visited
- 2,049
- samples delivered
- 678
- orders
- 6,114
- cases sold
See it in the field.
Oatco Superfuel workplace sampling 
Doritos street sampling activation 
Half Nuts Company workplace sampling 
Oatco Superfuel tasting stand
What does an experiential marketing agency do?
It designs and delivers live brand experiences, including the concept, the kit, the permissions and the people, then reports on what the activity achieved.
How is experiential measured?
By consumers engaged, trial delivered, content produced and, where the activity sits near stockists, the change in rate of sale.
Works well with
If your objective is
Frequently asked questions.
- How far ahead do activations need planning?
- Simple street and retail activity can move quickly. Events, builds and permitted sites need longer, driven by the venue or local authority.
- Do you supply the staff?
- Yes. Brand ambassadors, team leaders and event staff are supplied and managed by FOTS through our talent network.
- Can you run activity in multiple cities at once?
- Yes. Multi-city and national campaigns are run to one brief with consistent reporting.
Talk to us about experiential.
Tell us your objective and we'll tell you what we'd do first.