ACTIVATE — Events
Brand events and festival activity, delivered end to end
Events put your brand in front of a concentrated, relevant audience. FOTS handles the presence end to end — build, kit, logistics, staffing and trial — and measures it on consumers engaged and what happened commercially afterwards.
The problem we solve.
Event spend is easy to justify and hard to evidence. Without trial mechanics, data capture and a link to stockists, a stand becomes an expensive weekend.
How events works with FOTS.
- 01
Choose the right events
Audience fit and cost per relevant consumer, not just headline attendance.
- 02
Deliver the presence
Build, kit, logistics, permits and a briefed team on site for every day.
- 03
Convert the audience
Trial, a clear call to action, content capture and consented data where relevant.
What you get
- Event selection and negotiation support
- Stand, kit and branding
- Logistics and on-site management
- Briefed event teams and leaders
- Post-event report with photography
Where we deliver it
- Festivals
- Sport and fitness events
- Trade shows
- Consumer exhibitions
- Community events
How we measure it.
Every campaign reports against the numbers a commercial team actually uses.
- Consumers engaged
- Samples delivered
- Data captured with consent
- Content assets
- Sales impact
Proof.
Neutonic — Taking a fast-growing drinks brand into London retail.
- 3,000+
- stores visited
- 2,049
- samples delivered
- 678
- orders
- 6,114
- cases sold
How do you measure event success?
Consumers engaged, trial delivered, consented data captured and any sales impact at nearby or online stockists.
Can FOTS handle trade shows as well as consumer events?
Yes — trade shows are run to a commercial brief focused on buyer conversations and follow-up.
Works well with
If your objective is
Frequently asked questions.
- How far ahead should events be booked?
- Major festivals sell space many months ahead; smaller events can be added closer in.
- Do you own the kit?
- We manage build and kit, either reusing your assets or producing what the activity needs.
- Can one team tour multiple events?
- Yes, and continuity usually improves quality across a season.
Talk to us about events.
Tell us your objective and we'll tell you what we'd do first.