I want to — Build distribution
How to build national distribution for your brand
Building distribution means expanding both the number of stockists and the channels you sell through, without losing execution quality. FOTS scales field sales coverage territory by territory, activates wholesale depots and uses retail data to target the next wave of stores.
The problem.
Growth stalls when a brand outgrows its founder-led selling. New territories need people, structure and reporting, and wholesale listings need pulling through rather than waiting for orders.
How FOTS solves it.
- 01
Prioritise channels
We decide where the next unit of distribution is cheapest and most profitable to win.
- 02
Scale coverage
Field sales teams expand into new territories with consistent messaging and reporting.
- 03
Pull wholesale through
We drive depot listings into the independent retailers who buy from them.
- 04
Protect what you win
Repeat calls and audits keep availability and compliance high as the estate grows.
The engines and services involved
- 6,000+
- stores visited
- 3,918
- decision-makers engaged
- 736
- new accounts
- 3,687
- cases sold
Frequently asked questions.
- What does route to market mean in practice?
- The commercial chain from your warehouse to the shelf: which wholesalers, distributors and retailers, at which prices and margins.
- How do you pull a wholesale listing through?
- By visiting the retailers who buy from that depot and selling the product in store, so depot orders follow.
- Can FOTS build and manage the team?
- Yes. Our People engine recruits and manages field sales and campaign teams that FOTS runs day to day.
- How is distribution growth reported?
- New accounts opened, stores visited, orders and cases sold, by territory and channel.
Build distribution? Let's talk.
We'll pre-fill your objective so the conversation starts in the right place.