Feet On The Street Co
We Build Brands From The Streets Up.
Great brands are useless if nobody can find them. We're a brand growth company helping ambitious food, drink and consumer brands become bigger, better and harder to ignore.
We connect brands with retailers, consumers and the opportunities that actually drive growth — from getting the first listing to building distribution, creating trial and turning attention into sales. Strategy is useful. Execution is where the money is.
15,000+
stores visited — Jack Link's
6,000+
stores visited — Vita Coco
3,000+
stores visited — Neutonic
Trusted by ambitious brands
A wider view of the brands FOTS has represented across sales, distribution, activation and retail growth.
Your brand doesn't need another strategy deck. It needs someone to go and sell the bloody thing. That's what we do.
From the Streets Up.
The four FOTS growth engines
One partner. Four ways to grow.
GROW
Sales & Distribution
Get into more stores. Open new accounts. Build distribution. Increase sales.
Explore GROWACTIVATE
Experiential & Marketing
Put your product into people's hands and create experiences consumers remember.
Explore ACTIVATEUNDERSTAND
Market Intelligence
Know what's happening on the ground. Understand retailers, consumers, competitors and opportunities.
Explore UNDERSTANDPEOPLE
Teams & Talent
Build the people and teams required to execute your next stage of growth.
Explore PEOPLEI want to…
What are you trying to achieve?
How we help brands grow
From first listing to national scale.
- 01
DISCOVER
Understand the market.
- 02
PLAN
Build the route to market.
- 03
LAUNCH
Get the product into the right places.
- 04
ACTIVATE
Put the brand in front of consumers.
- 05
GROW
Build distribution and sales.
- 06
SCALE
Expand into new channels, territories and opportunities.
Wherever your brand is on the journey, FOTS can help you take the next step.
We don't just talk about growth. We put feet on the street and make it happen.
- ON THE GROUND
- We operate where brands actually meet retailers and consumers.
- COMMERCIAL
- We're focused on distribution, sales and measurable outcomes.
- CONNECTED
- Sales, activation, intelligence and people under one roof.
- SCALABLE
- From a single campaign to a national growth programme.
Proof
Brands we've helped grow.
Jack Link's
Building distribution and driving sales across independent retail.
- 15,000+
- stores visited
- 10,802
- decision-makers engaged
- 3,996
- orders generated
- 21,978
- cases sold
Vita Coco
Driving distribution and retailer acquisition.
- 6,000+
- stores visited
- 3,918
- decision-makers engaged
- 736
- new accounts
- 3,687
- cases sold
Neutonic
Taking a fast-growing drinks brand into London retail.
- 3,000+
- stores visited
- 2,049
- samples delivered
- 678
- orders
- 6,114
- cases sold
Testimonials
What our clients say.
We have been working with Feet on the Street across our brand for the past 3 years, and have been really impressed with the results that have been achieved in driving distribution of our brands across the London area. The team are flexible, responsive and give clear feedback on how the activities are performing and if there are any recommendations which would lead to improvements. Feet on the Street have also undertaken projects which have enabled us to get a better understanding of potential opportunities and how we can work together to realise those in a cost effective manner.
Coconut water is a try-it-and-you're-hooked drink, so the job was simple: get it into people's hands. Street sampling, retail activation, the lot — and over 1,200 distribution points successfully activated along the way. Not bad for a nut.
Launching KIND in London was a six-month campaign, and the in-store detail never slipped. Every shelf we checked looked the way we'd want a shopper to see it. Quietly brilliant.
I've been really impressed with the progress we've made with Feet on the Street in building the awareness and distribution of the Weetabix drinks brand in London.
Honestly? We just wanted people to get Jimmy's. The crew turned up with proper energy, chatted to everyone, and loads of customers found us for the first time. It felt like us.
Explaining an app is far easier face to face. The ambassadors were sharp, well briefed and completely professional — exactly how we want our service represented in the real world.
Holland & Barrett has high standards, and so do we. Compliance checked, shelves sorted, shoppers sampling Bounce — store after store. That's the kind of reliable we like.
I am very satisfied with the service provided by Feet on the Street. Chloe was very helpful and had a great positive attitude which made the brand promotion process even more enjoyable. I Highly recommend you choose Feet on the Street if you fancy promoting your business.
Loaded Week was loud, and it had to be. London, Manchester, Glasgow — all at once. Over 350 street-food vendors signed up and more than 5,000 bags sampled. Absolute scenes, all on brand.
Sampling, retail activation, brand activation, compliance — we've thrown just about everything at them. Same care every time. You can't ask for more than that.
Supermarket compliance isn't glamorous. It is, however, the difference between being on shelf and being forgotten. Across Waitrose and Sainsbury's, the team told us straight what was right and what wasn't.
Two brands, two personalities, one standard. Nākd and TREK looked their best in every store — and you could see the difference on shelf.
Our framework
The FOTS Growth Method.
- 01
UNDERSTAND
Know your market.
- 02
CONNECT
Get in front of the people who matter.
- 03
ACTIVATE
Put your brand into the real world.
- 04
CONVERT
Turn attention into distribution and sales.
- 05
SCALE
Build on what's working.
From the Brand Playbook
The media platform for ambitious UK brands is coming soon.
Frequently asked questions.
- What is a brand growth agency?
- A brand growth agency helps a brand sell more by working on distribution, retail execution, consumer trial and market insight together, rather than on advertising alone. Feet On The Street Co is a UK brand growth agency founded in 2017.
- What does a field marketing agency do?
- A field marketing agency puts trained people in front of retailers and consumers: visiting stores to win listings and orders, merchandising shelves, running in-store and street sampling, and reporting what is happening on the ground.
- What is FMCG field sales?
- FMCG field sales means reps visiting independent, convenience and wholesale outlets to speak to decision makers, open new accounts and take orders for a brand. For Jack Link's, FOTS reps visited 15,000+ stores and sold 21,978 cases.
- How can FMCG brands increase retail distribution?
- By getting in front of store owners in person, with a clear offer, and following up consistently. FOTS combines field sales and telesales with direct retailer engagement — targeted email and WhatsApp campaigns to retail buyers — to open new accounts, then supports them with merchandising and sampling so the product sells through.
- How does product sampling work?
- Trained brand ambassadors hand out your product to the right audience — in store, on the street, at workplaces, gyms or events — and record the reactions and numbers reached. FOTS runs sampling across London and the UK.
- What is retail activation?
- Retail activation is any in-store activity that drives sales at the point of purchase, such as tastings, demonstrations, displays and promotional staff.
- How can emerging food and drink brands grow in the UK?
- Win listings in the right independent and convenience stores first, get the product tasted, prove sell-through, then use that evidence to scale into wholesale and national accounts. FOTS supports each stage with one team.
- What does an FMCG brand management agency do?
- It manages a brand's relationships and performance in retail, wholesale and foodservice accounts on the brand's behalf — ranging, promotions, orders and reporting — so the brand gets dedicated commercial support without building a full in-house team.
YOUR BRAND. OUR FEET ON THE STREET.
Your brand. Our feet on the ground.
The FOTS Network
Three platforms. One purpose. Helping brands grow.
Feet On The Street Co
Brand growth, sales & activation
Field sales, distribution, brand activation, sampling, market intelligence and people on the ground.
Explore FOTS02Brand Playbook
Media, insight & inspiration for ambitious brands
A platform built around brands, ideas, insight, people and the conversations shaping the market.
Visit Brand Playbook03Staff Playbook
People, talent & campaign teams
A smarter way for brands and agencies to find, book and manage promotional and experiential talent.
Visit Staff Playbook