Feet On The Street Co
We Build Brands From The Streets Up.
We are a brand growth agency helping food, drink and consumer brands grow through field sales, retail activation, sampling, brand management and direct retailer engagement.
From getting your product into the right stores to getting it into the hands of the right people — we make brands happen in the real world.
15,000+
stores visited — Jack Link's
6,000+
stores visited — Vita Coco
3,000+
stores visited — Neutonic
Trusted by ambitious brands
A wider view of the brands FOTS has represented across sales, distribution, activation and retail growth.
Brands don't grow from behind a desk. They grow when the right product gets into the right hands, onto the right shelves and in front of the right people. That's where we come in.
From the Streets Up.
The four FOTS growth engines
One partner. Four ways to grow.
GROW
Sales & Distribution
Get into more stores. Open new accounts. Build distribution. Increase sales.
Explore GROWACTIVATE
Experiential & Marketing
Put your product into people's hands and create experiences consumers remember.
Explore ACTIVATEUNDERSTAND
Market Intelligence
Know what's happening on the ground. Understand retailers, consumers, competitors and opportunities.
Explore UNDERSTANDPEOPLE
Teams & Talent
Build the people and teams required to execute your next stage of growth.
Explore PEOPLEI want to…
What are you trying to achieve?
How we help brands grow
From first listing to national scale.
- 01
DISCOVER
Understand the market.
- 02
PLAN
Build the route to market.
- 03
LAUNCH
Get the product into the right places.
- 04
ACTIVATE
Put the brand in front of consumers.
- 05
GROW
Build distribution and sales.
- 06
SCALE
Expand into new channels, territories and opportunities.
Wherever your brand is on the journey, FOTS can help you take the next step.
We don't just talk about growth. We put feet on the street and make it happen.
- ON THE GROUND
- We operate where brands actually meet retailers and consumers.
- COMMERCIAL
- We're focused on distribution, sales and measurable outcomes.
- CONNECTED
- Sales, activation, intelligence and people under one roof.
- SCALABLE
- From a single campaign to a national growth programme.
Proof
Brands we've helped grow.
Jack Link's
Building distribution and driving sales across independent retail.
- 15,000+
- stores visited
- 10,802
- decision-makers engaged
- 3,996
- orders generated
- 21,978
- cases sold
Vita Coco
Driving distribution and retailer acquisition.
- 6,000+
- stores visited
- 3,918
- decision-makers engaged
- 736
- new accounts
- 3,687
- cases sold
Neutonic
Taking a fast-growing drinks brand into London retail.
- 3,000+
- stores visited
- 2,049
- samples delivered
- 678
- orders
- 6,114
- cases sold
Our framework
The FOTS Growth Method.
- 01
UNDERSTAND
Know your market.
- 02
CONNECT
Get in front of the people who matter.
- 03
ACTIVATE
Put your brand into the real world.
- 04
CONVERT
Turn attention into distribution and sales.
- 05
SCALE
Build on what's working.
The FOTS network
More than an agency. An ecosystem built around brand growth.
Brand Playbook
The media platform for ambitious UK brands. Discover the people, products, stories and ideas shaping the UK's brand landscape.
Visit Brand PlaybookStaff Playbook
The talent platform for brand activation. Find the people who bring campaigns, experiences and events to life.
Visit Staff PlaybookDifferent platforms. One shared purpose: helping brands grow.
From the Brand Playbook
The media platform for ambitious UK brands is coming soon.
Frequently asked questions.
- What is a brand growth agency?
- A brand growth agency helps a brand sell more by working on distribution, retail execution, consumer trial and market insight together, rather than on advertising alone. Feet On The Street Co is a UK brand growth agency founded in 2017.
- What does a field marketing agency do?
- A field marketing agency puts trained people in front of retailers and consumers: visiting stores to win listings and orders, merchandising shelves, running in-store and street sampling, and reporting what is happening on the ground.
- What is FMCG field sales?
- FMCG field sales means reps visiting independent, convenience and wholesale outlets to speak to decision makers, open new accounts and take orders for a brand. For Jack Link's, FOTS reps visited 15,000+ stores and sold 21,978 cases.
- How can FMCG brands increase retail distribution?
- By getting in front of store owners in person, with a clear offer, and following up consistently. FOTS combines field sales and telesales with direct retailer engagement — targeted email and WhatsApp campaigns to retail buyers — to open new accounts, then supports them with merchandising and sampling so the product sells through.
- How does product sampling work?
- Trained brand ambassadors hand out your product to the right audience — in store, on the street, at workplaces, gyms or events — and record the reactions and numbers reached. FOTS runs sampling across London and the UK.
- What is retail activation?
- Retail activation is any in-store activity that drives sales at the point of purchase, such as tastings, demonstrations, displays and promotional staff.
- How can emerging food and drink brands grow in the UK?
- Win listings in the right independent and convenience stores first, get the product tasted, prove sell-through, then use that evidence to scale into wholesale and national accounts. FOTS supports each stage with one team.
- What does an FMCG brand management agency do?
- It manages a brand's relationships and performance in retail, wholesale and foodservice accounts on the brand's behalf — ranging, promotions, orders and reporting — so the brand gets dedicated commercial support without building a full in-house team.
Ready to grow your brand?
Whether you're launching, expanding distribution, entering a new channel or looking to scale an established brand, let's talk about what's next.
Sales. Distribution. Activation. Intelligence. People. One partner. Built around growth.