UNDERSTAND — Retail Intelligence
Retail intelligence that turns fieldwork into decisions
Retail intelligence is the reporting layer over everything our teams see in store: distribution, availability, pricing, compliance and competitor activity, brought into one commercial picture. It tells you where to put the next pound of sales and activation effort.
The problem we solve.
Fieldwork often arrives as disconnected spreadsheets and photographs. Nobody turns it into a decision, so the same problems recur cycle after cycle.
How retail intelligence works with FOTS.
- 01
Consolidate the data
Sales calls, audits, merchandising visits and competitor capture in one structure.
- 02
Find the pattern
Which channels, regions and store types perform, and where execution is failing.
- 03
Direct the next cycle
Targeting and activity recommendations for the following period.
What you get
- Consolidated store-level dataset
- Distribution and availability reporting
- Compliance and execution scoring
- Competitor and pricing context
- Cycle recommendations
Where we deliver it
- Independent retail
- Convenience
- Wholesale
- Multiple grocery
- HORECA
How we measure it.
Every campaign reports against the numbers a commercial team actually uses.
- Stores in dataset
- Distribution by channel
- On-shelf availability
- Compliance rate
- Rate of sale trend
Proof.
Jack Link's — Building distribution and driving sales across independent retail.
- 15,000+
- stores visited
- 10,802
- decision-makers engaged
- 3,996
- orders generated
- 21,978
- cases sold
What is retail intelligence?
The structured use of store-level data — availability, distribution, pricing, compliance and competitors — to decide where commercial effort goes next.
Do we need it if we already get sales data?
Sales data says what happened. Retail intelligence explains why, and where to act.
Works well with
If your objective is
Frequently asked questions.
- Does this require other FOTS services?
- It is strongest over our own fieldwork, but existing data can be included.
- How often is it reported?
- Usually per campaign cycle, with alerts when something needs immediate action.
- Can it feed our internal reporting?
- Yes, data can be supplied in a format your team can use.
Talk to us about retail intelligence.
Tell us your objective and we'll tell you what we'd do first.