PEOPLE — Campaign Teams
Campaign teams built, briefed and managed for your activity
A campaign team is a group of people assembled for a specific piece of brand activity and managed as one unit. FOTS recruits them, briefs them, runs them day to day and reports what each location delivered, so you manage the campaign rather than the rota.
The problem we solve.
Campaigns fail on delivery more often than on ideas. Teams assembled late, briefed thinly and left unmanaged produce inconsistent results across locations.
How campaign teams works with FOTS.
- 01
Build the team
Roles, numbers and skills matched to the campaign and its geography.
- 02
Brief and lead
One brief, team leaders in every region and a single point of contact for you.
- 03
Run and report
Daily management, issue resolution and consistent reporting by location.
What you get
- Team structure and recruitment
- Written brief and training
- Regional team leaders
- Scheduling, kit and logistics
- Location-level reporting
Where we deliver it
- Retail
- Street and public space
- Events
- Venues
- Roadshows
How we measure it.
Every campaign reports against the numbers a commercial team actually uses.
- Locations covered
- Shifts delivered
- Fill and attendance rate
- Activity delivered per location
- Consistency across regions
Proof.
Neutonic — Taking a fast-growing drinks brand into London retail.
- 3,000+
- stores visited
- 2,049
- samples delivered
- 678
- orders
- 6,114
- cases sold
What is a campaign team?
A managed group of staff assembled for a defined piece of activity, with leadership, briefing and reporting built in.
How quickly can a team be stood up?
Small local teams can move quickly; national multi-region teams need planning time to brief properly.
Frequently asked questions.
- Can the team scale mid-campaign?
- Yes, up or down, drawing on our wider talent network.
- Who manages the people?
- FOTS, including recruitment, briefing, scheduling and administration.
- Do we get one contact?
- Yes, a named FOTS lead for the whole campaign.
Talk to us about campaign teams.
Tell us your objective and we'll tell you what we'd do first.