ACTIVATE — Merchandising
Merchandising that protects your listings and grows rate of sale
Merchandising is the in-store work that makes a listing perform: stock on shelf, facings correct, siting visible and point of sale in place. FOTS sends teams into your stockists to fix what has slipped, photograph the result and report store by store.
The problem we solve.
A listing is not a sale. Products end up in the stockroom, on the bottom shelf or behind a competitor's display, and the brand only finds out when reorders stop.
How merchandising works with FOTS.
- 01
Prioritise the stores
We target the stockists where compliance matters most: highest volume, newest listings and stores with known issues.
- 02
Fix the shelf
Stock brought out, facings corrected, planogram compliance checked, secondary siting agreed with the store.
- 03
Place the visibility
Point of sale, shelf strips, displays and chillers sited where shoppers actually see them.
- 04
Report the reality
Before and after photography and store-level data, so you can see availability and compliance across the estate.
What you get
- Store-level merchandising visits
- Availability and facings correction
- Planogram and compliance checks
- Point of sale placement and replenishment
- Secondary siting negotiated in store
- Before and after photographic reporting
Where we deliver it
- Independent retail
- Convenience and symbol groups
- Forecourt
- Multiple grocery where access is agreed
- Specialist retail
How we measure it.
Every campaign reports against the numbers a commercial team actually uses.
- Stores visited
- On-shelf availability
- Facings gained
- Point of sale placed
- Compliance rate
- Rate of sale change
Proof.
Jack Link's — Building distribution and driving sales across independent retail.
- 15,000+
- stores visited
- 10,802
- decision-makers engaged
- 3,996
- orders generated
- 21,978
- cases sold
What is retail merchandising?
It is the in-store execution of a listing: making sure stock is on shelf in the right place, with the right facings and the right point of sale, so shoppers can find and buy it.
Why does merchandising affect sales so much?
Most purchase decisions are made at the shelf. Out of stock, poor siting or missing point of sale removes the product from the decision entirely.
Works well with
If your objective is
Frequently asked questions.
- Can merchandising be combined with sales calls?
- Yes. Most FOTS field visits do both: sell in, then leave the shelf right before moving on.
- How often should stores be visited?
- It depends on rate of sale and how much the category is contested. New listings benefit from early and frequent visits.
- Do you supply the point of sale material?
- We place and manage it; production can be handled by you or arranged through us.
Talk to us about merchandising.
Tell us your objective and we'll tell you what we'd do first.