PEOPLE — Brand Ambassadors
Brand ambassadors who represent your brand properly
Brand ambassadors are the people who represent your brand in front of consumers, in store, on street and at events. FOTS recruits, briefs and manages them, supplies team leaders on larger activity, and reports on what each shift delivered, so representation is consistent everywhere.
The problem we solve.
Staff booked as bodies deliver nothing. Weak briefing, no on-site management and no reporting turns a good concept into an inconsistent experience that no one can measure.
How brand ambassadors works with FOTS.
- 01
Match the people
We select from our talent network for the brand, the audience and the task, not just availability.
- 02
Brief properly
Product knowledge, the key message, the ask and the conduct expected, before the shift starts.
- 03
Manage on the day
Team leaders, check-in and check-out, kit management and issue resolution while activity is live.
- 04
Report the shift
Attendance, engagements, samples, photography and any feedback worth acting on.
What you get
- Recruitment and selection from our talent network
- Written brief and product training
- Uniform, kit and branding management
- Team leaders and on-site management
- Scheduling, check-in and compliance
- Shift reporting and photography
Where we deliver it
- In store and front of store
- Street and high footfall locations
- Events and festivals
- Venues and hospitality
- Universities and workplaces
How we measure it.
Every campaign reports against the numbers a commercial team actually uses.
- Shifts delivered
- Attendance and punctuality
- Consumers engaged per shift
- Samples or trials delivered
- Content captured
Proof.
Neutonic — Taking a fast-growing drinks brand into London retail.
- 3,000+
- stores visited
- 2,049
- samples delivered
- 678
- orders
- 6,114
- cases sold
See it in the field.
Amazon Fresh brand ambassador outside the store 
Amazon Fresh store entry support in Wembley 
Amazon Fresh team member in Wembley 
Datelkin street sampling in London
What does a brand ambassador do?
They represent the brand in person: engaging consumers, explaining the product, running trial and capturing content, to a brief set by the brand.
Where does FOTS find its people?
Through our own talent network, including Staff Playbook, our platform for brand activation talent.
Works well with
If your objective is
Frequently asked questions.
- Do we employ the ambassadors?
- No. Recruitment, management and administration sit with FOTS.
- Can teams be dedicated to our brand?
- Yes. Teams can be brand-dedicated for continuity, or shared where that is more efficient.
- Can you staff activity across the whole UK?
- Yes. National coverage is managed to one brief with consistent reporting.
Talk to us about brand ambassadors.
Tell us your objective and we'll tell you what we'd do first.