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FeetOnTheStreet.

I want to — Launch my brand

How to launch your brand in UK retail

To launch a brand in UK retail you need a clear route to market, a defined target retailer list, and people on the ground who can open accounts and keep stock moving. FOTS builds the plan, wins the first listings through field sales, then drives trial with sampling and activation so early distribution actually sells through.

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The problem.

Most new brands launch with a product and a price list, but no plan for who stocks it, who reorders it and who tells consumers it exists. Listings stall, stock sits, and the brand loses momentum in its most important months.

How FOTS solves it.

  1. 01

    Define the route to market

    We map the channels, wholesalers and retailer types your product is built for, and price it to work for everyone in the chain.

  2. 02

    Win the first listings

    Our field sales teams visit target stores, get in front of decision-makers and open accounts with your product on shelf.

  3. 03

    Create trial

    Sampling and in-store activation put the product into consumers' hands so the first orders are followed by repeat orders.

  4. 04

    Learn and scale

    Retail audits and reporting show what sold where, so the next phase of distribution targets the right stores.

The engines and services involved

GROW
ACTIVATE
UNDERSTAND

Proof.

Neutonic — Taking a fast-growing drinks brand into London retail.

Read the case study
3,000+
stores visited
2,049
samples delivered
678
orders
6,114
cases sold

Frequently asked questions.

How long does it take to get a new brand into UK retail?
Independent and wholesale listings can start within weeks of a campaign launching. National multiple grocers work on category review cycles, which typically run several months ahead.
Should a new brand start with independents or the multiples?
Most brands build proof in independents, convenience and wholesale first. That gives you rate of sale evidence, which is what a multiple buyer asks for.
What does FOTS need from us to launch?
Stock availability, trade pricing, a sales sheet and a clear target channel. We build the target store list and the activity plan.
Can you cover the whole UK from day one?
We usually start in focused territories to prove rate of sale, then scale the team and geography once the model is working.
Do you work with international brands entering the UK?
Yes. For brands based outside the UK we act as your local commercial extension, from route to market through to in-store execution.

Launch my brand? Let's talk.

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