For brands
Start-ups & emerging brands
Emerging brands need three things: a realistic route to market, first listings that can be serviced, and trial that proves rate of sale. FOTS provides all three, starting small and focused rather than spreading thin.
Where you are now.
You need distribution, visibility and your first serious retail relationships. FOTS can help you build the foundations.
How we'd help
- GROW — Sales & Distribution Get into more stores. Open new accounts.
- ACTIVATE — Experiential & Marketing Put your product into people's hands.
- UNDERSTAND — Market Intelligence Know what's happening on the ground.
- PEOPLE — Teams & Talent Build the teams that execute growth.
Whatever stage you're at, we can help.
- Start-ups & emerging brands
You need distribution, visibility and your first serious retail relationships. FOTS can help you build the foundations.
- Growing brands
You've proven the product. Now you need to scale. FOTS can help you acquire retailers, build sales and expand distribution.
- Established brands
You need incremental growth, better execution and deeper market intelligence. FOTS can give your existing team the people and infrastructure to accelerate.
- Global brands entering the UK
You need local knowledge, local relationships and local execution. FOTS can become your UK commercial extension.
Frequently asked questions.
- We're pre-revenue in retail. Is it too early for FOTS?
- If you have stock, trade pricing and a target channel, field activity can start. If you don't, we'll help define the route to market first.
- What's the smallest sensible starting point?
- A focused territory campaign that proves retailers will list and consumers will buy.
- Can you help with pricing and margin?
- Yes. Route to market work covers the margins each party in the chain needs.
Let's talk about your next step.
Tell us where the brand is now and what you want to achieve this year.