The power of social media for businesses

Having social media accounts for your business is vital if you're looking to expand your horizons and reach a wider audience! Nearly half of the world's population is on one or more social media platforms, so here's our best tips and tricks to succeed online.

So what social media platforms should you have?

The more social media platforms you are on, the more reach you will get. If your business is looking to reach hundreds, thousands, or even millions more potential customers (especially those who are based online) you should be on as many social platforms as possible. The best social media platforms to promote business in 2020 are :

. Facebook

. Instagram

. Linkedin

. Twitter

. TikToK

What about professional websites and online stores?

Every business would benefit from having a professional looking website to help boost sales and recognition. It doesn't matter whether you sell your products in a high street store or from home, an online store could definitely be helpful for those who sell tangible goods.

If your business is still growing, and it's not cost effective for your business to ship out your products from an online store, another good idea would be to have a landing page or very simple site showing off your products without the option to buy. This will help gain attraction to your products or services, and entice people to your high street store to buy your products instead.

What if my business is on all platforms, but still isn't performing?

We see this happen very often with small business on social media. They are doing everything right, however the results just aren't showing. Why is this? It most likely has something to do with the quality of your content, or your social media optimisation methods. To help your business grow online using social media you must have; interesting, professional looking, high quality images, videos and captions to help engage your audience. If you have content that isn't relevant to your audience, or your images and videos are of low quality or standard, it will be very hard for you to reach the right audience effectively.

Are you having trouble growing your business online? We offer expert help and advice for optimising your business using social media management and website design. Contact us today to discuss how we can help your business conquer social media.

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